EDIT Yoga Bag-Integrated Product Launch Campaign

he project focused on the complete launch of a premium Yoga Bag series, covering every aspect from strategy to execution. It began with defining the product’s market positioning and unique value proposition to establish a strong identity in the lifestyle segment. A comprehensive content strategy was developed to communicate brand values and product features effectively across digital platforms. The visual language was crafted through a concept-driven product photoshoot, highlighting functionality, aesthetics, and premium quality. The launch strategy ensured cohesive storytelling, audience engagement, and brand differentiation, transforming a simple product handoff into a well-positioned, market-ready offering.